INNOVATOR’S SPOTLIGHT

(JULY 15, 2014) MIDLAND, MI - Learned the history of Whine & how it grew from a creative project at Bolger & Battle to become one of the hottest restaurants in Midland! Warmilu Innovator’s Spotlight with Wendy Traschen led to some key tips including:
1. Test your packaging and labeling with customers before you freeze the production line.
2. Jump into the trenches! Be humble! You are going to learn a ton from your customers. 3. Branding, messaging, and positioning is key. Stick with and maintain it. Screen all new ideas and evaluate how it fits with your branding, messaging, and positioning.